Promotional products are a highly effective tool for businesses to increase brand visibility and exposure. These products are typically customized with a company's logo, message, or product information, and can be used to reach out to potential customers or reward existing ones. With their ability to create a lasting impression and generate brand recognition, promotional products are an ideal way for businesses to stand out in a crowded marketplace. Whether it's through distributing customized items at a trade show or using them as part of a direct mail campaign, promotional products are a versatile and valuable addition to any business's marketing strategy.